Building a Price Ladder and Margin Report for a Fashion E-commerce Retailer
Entry and exit prices per category, aligned across markets and monitored weekly, so pricing decisions are made before margin is lost.
Retail Pricing Challenge in Fashion E-commerce
Prices were set per market with different rounding and currency logic, and the ladder had gaps that pushed customers to competitors.
Margin was reviewed only at month end, too late to correct a promotion.
- Overlapping price points in core categories
- Inconsistent prices between markets
- No weekly margin view
What Was Done to Build the Price Ladder and Margin Report
Price ladder audit
Entry, core and top tiers per category.
Cross-market pricing rules
Conversion, rounding and allowed deviations.
Weekly margin report in Power BI
Price, discount and margin by category and market.
Price Ladder Project Results in Numbers
placeholder figuresgross margin
markets on one set of pricing rules
weekly margin report
Tools Used in the Pricing Project
Excel price scenarios
Ladders and margin what-ifs.
Power BI margin report
Weekly by category and market.
Related Service: Retail Pricing Analysis
Price ladders, cross-market alignment and markdown scenarios for your categories.
A gap in the ladder is a price someone else sets for you.
Retail and Fashion Analytics Case Studies
Standardising Product Data Across European and Asian Markets in a PLM System
Multi-market fashion brand. One attribute dictionary replaced many local conventions.
Rebuilding the Womenswear Range Plan for a European Fashion Distributor
Option count cut by a fifth, depth moved into proven sizes and colours. Sell-through up, markdown down.
Setting Up a Weekly Retail Trade Report for a Multi-Brand Retailer
One agreed definition set and a Monday report that replaced four competing spreadsheets.